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Shu Uemura

Shu Uemera Hard Formula Eyebrow Pencil 4g

Shu Uemera Hard Formula Eyebrow Pencil 4g

$48.00 AUD
$48.00 AUD $48.00 AUD
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Shu Uemera Japan

Hard Formula Eyebrow Pencil

Description

  • Features a unique “Naginata” blade-shaped tip, inspired by the Japanese samurai sword, allowing you to draw individual eyebrow hairs naturally
  • Easy and stress-free application for creating both detailed and full brow looks
  • The perfect balance of texture — not too hard, not too soft
  • Formulated with a blend of powder, wax, and semi-solid oil, ensuring the pencil glides effortlessly over foundation for a smooth, precise finish
  • The angled multi-use tip offers versatile useEdge → draw thin, hair-like strokes
  1. Side → shade naturally or boldly
  2. Point → fill in fine gaps for a flawless resultCrafted with Japanese precision and heritage, each pencil is carefully handmade to deliver long-lasting quality and performance
  • A timeless tool that adapts to all brow trends, giving you natural, defined, and perfectly balanced eyebrows.

How to use

  • draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil
  • choose colour closest to hair colour for natural look
  • darker shade will generally project a strong, more assertive image while lighter shade projects a soft, sweet image

Ingredients

Hydrogenated castor oil, stearic acid, cera microcrystalline, candelilla cera, coperncia cerifera cera, rhus succedanea fruit cera, hydrogenated coconut oil, hydrogenated palm kernel oil, hydrogenated palm oil, aluminum hydroxide, lrcithin, bht, mica, CI77492, CI77499, CI77891, CI77007, CI19140, CI42090

Materials

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Dimensions

Care Instructions

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Step by step instruction: Shu Uemera Hard Formula Eyebrow Pencil 4g

  • How to use Shu Uemera Hard Formula Eyebrow Pencil 4g

    1. Prepare the Brows: This pencil's unique formula is activated by oil, so it works best on a prepped base. After applying your foundation or moisturiser, use a clean spoolie brush to comb your eyebrow hairs into their desired shape.
    2. Define with Precision Strokes: If your pencil is sharpened to the iconic "naginata" (Japanese sword) shape, use the finest point of the tip. With light, feathery strokes, draw individual hairs to define your arch and create a sharp, clean tail. If using a regular point, use the very tip for this step.
    3. Shade and Fill: Use the wider, flat edge of the pencil to gently shade and fill in any sparse areas in the main body of your brow. The hard formula is designed for buildable colour, so start with light pressure and add more only as needed for your desired intensity.
    4. Soften the Front: To avoid a harsh, "blocked-off" look at the front of your brow, hold the pencil at a flatter angle and use very light, upward flicks to create a soft, diffused gradient of colour.
    5. Blend (If Needed): The precision of the Hard Formula often requires minimal blending. However, if you wish to soften the look further, gently run a clean spoolie brush through your brows to seamlessly diffuse the pigment.
    6. Sharpening for Precision: To maintain the precise tip, sharpen as needed with a high-quality cosmetic sharpener. For the signature "naginata" point, this is traditionally carved by hand with a blade, a special service offered at Shu Uemura counters worldwide.

    * For optimal results and to ensure the product performs as intended, our team at Asian Trend Beauty is always here to help with any questions or personalized advice you may need.

Routine integration with Shu Uemera Hard Formula Eyebrow Pencil 4g

  • Integrating Shu Uemera Hard Formula Eyebrow Pencil 4g into Your Skincare Flow

    • The Professional's Choice for Flawless Brows: This is the holy grail eyebrow pencil for makeup artists and beauty connoisseurs who demand unparalleled precision, longevity, and an ultra-natural finish. It is an investment in achieving your perfect brows, every single day.
    • For an Architecturally Sculpted Look: When you need brows that are sharply defined yet subtly realistic, with crisp lines and authentic texture, the Hard Formula is in a class of its own. It's perfect for creating a strong, polished look for the office, a photoshoot, or a special event.
    • The Ultimate Long-Wear, Smudge-Proof Solution: Thanks to its unique oil-activated and smudge-resistant formula, this pencil is ideal for long days, humid weather in Perth, or for those with oily skin types. Your brows will look just as perfect at the end of the day as they did the moment you applied them.
    • A True "Buy It for Life" Beauty Investment: Due to its incredibly hard and dense formula, you use very little product with each application. Even with daily use, a single Hard Formula pencil is famous for lasting for several years, making it a wise and economical long-term addition to your makeup collection.
Asian Trend Beauty

Need help with your routine?

Our team at Asian Trend Beauty is always happy to help you seamlessly integrate HACCI HONEY CLEANSING MILK into your skincare ritual. Feel free to reach out with any questions!

Certifications & Awards

A legendary, makeup artist-beloved product and a global icon in the world of luxury beauty. It is consistently ranked as a top performer and "best eyebrow pencil" by editors at Vogue, Allure, and Harper's Bazaar. As the #1 selling product for the Shu Uemura brand, its cult status and unparalleled quality are celebrated worldwide.

Sustainability / Ethical Sourcing Information

This product is an embodiment of the "buy less, choose well" philosophy. The extraordinary longevity of a single pencil dramatically reduces the packaging waste associated with retractable pencils that are used up and disposed of quickly. The wood is sourced with a focus on quality and durability, and the product is made in Japan with the exceptional craftsmanship and attention to detail synonymous with the Shu Uemura brand.

Scent, texture and feel of Shu Uemera Hard Formula Eyebrow Pencil 4g

  • Scent: This is a completely scent-free makeup product, making it ideal for all users, including those with sensitivities.
  • Texture: The pencil lead has a uniquely hard and dry texture. It does not feel waxy, creamy, or oily to the touch. This signature "hard formula" is the secret to its precision, as it allows you to draw incredibly fine and controlled lines without smudging or depositing too much pigment at once. It sharpens to a clean, crisp point that does not crumble.
  • Feel (During Use): The pencil glides smoothly and effortlessly over the natural oils present in your skin and brow hairs. There is no pulling, tugging, or scratching. You have complete control over the application, allowing you to build up the colour from a very sheer, natural shade to a more defined look. The final result feels completely weightless and looks like real hair, not makeup.

FAQs about Shu Uemera Hard Formula Eyebrow Pencil 4g

  • Shu Uemera Hard Formula Eyebrow Pencil 4g

    Most common questions about Shu Uemera Hard Formula Eyebrow Pencil 4g

    The pencil won't draw on the back of my hand. Is it dried out?
    No, your pencil is perfect! This is the magic of Shu Uemura's unique oil-activated formula. The pencil is expertly designed to only deposit its rich pigment when it comes into contact with a moderate amount of oil (like the natural oils in your brow area or the oils from your foundation). The skin on the back of your hand is too dry for it to work. This is what prevents the colour from ever looking too heavy or waxy.

    What is the "naginata" shape and do I really need it?
    The "naginata" is the traditional Japanese sword shape that Shu Uemura artists expertly carve the pencil into. This special shape provides a sharp point for drawing fine lines and a wide, flat edge for shading. While it offers incredible versatility and is a part of the product's legacy, you do not need it to achieve beautiful results. You can still get a wonderful application by sharpening the pencil to a fine point with any high-quality cosmetic sharpener at home.

    How is this different from softer, retractable eyebrow pencils?
    The "hard formula" is the key point of difference. Softer, waxier pencils are great for a quick, bold application, but they can often look heavy, "drawn-on," and can smudge easily. The Hard Formula gives you superior control, allowing you to build up colour gradually and draw incredibly realistic, fine hair-like strokes that are smudge-resistant and look far more natural and sophisticated.

    How long will one pencil actually last?
    This is one of its most famous and beloved attributes. Due to the very hard, dense formula, you use an incredibly small amount of product with each application. Even with daily use, a single Hard Formula pencil can last for several years, making it an excellent long-term investment in your beauty routine.

    Which shade should I choose? "Seal Brown" seems very popular.
    Shu Uemura's shades are iconic and specially designed to look natural. "Seal Brown 02" is the legendary, bestselling shade because it is a universally flattering cool-toned dark brown that suits the widest range of hair colours without ever looking reddish. "Stone Gray 05" is perfect for those with black, gray, or salt-and-pepper hair as it provides definition without the harshness of a true black pencil.

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