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Hoyu Bigen

Hoyu Viewteen Base Up Hair Bleach

Hoyu Viewteen Base Up Hair Bleach

$21.00 AUD
$21.00 AUD $21.00 AUD
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Hoyu Japan

Viewteen Base Up Hair Bleach

Description

  •  For making a base for the color of Bleach for base up that can be thoroughly bleached
  • With a wash-off type "PH controller”
  • Condition the hair after bleaching, making it suitable for the next coloring
  1. Contains botanical oil. Smooth to the touch
  2. Fresh fruity scent

Materials

Shipping & Returns

Dimensions

Care Instructions

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Step by step instruction: Hoyu Viewteen Base Up Hair Bleach

  • How to use Hoyu Viewteen Base Up Hair Bleach

    1. Preparation is Key: Put on the included gloves. Drape a towel or cape you don’t mind staining around your shoulders. Protect your hairline, ears, and neck by applying a thin layer of petroleum jelly or a thick cream. Ensure your hair is completely dry and unwashed for a day or two, as your natural oils help protect your scalp.
    2. Mix the Formulas: In a well-ventilated room, empty the entire contents of the No. 1 powder packet and the No. 2 cream tube into the No. 3 developer bottle.
    3. Secure and Shake: Screw the pump nozzle cap tightly onto the developer bottle. Shake the bottle vigorously up and down at least 30 times, or until you feel the ingredients are completely mixed into a smooth, even consistency.
    4. Immediate Application: Immediately after shaking, unscrew the top cap and begin application. The mixture loses its effectiveness over time, so you must use it right away. Do not save any leftover mixture.
    5. Apply to Hair: Using the pump nozzle, dispense the bleach mixture directly onto your dry hair. Use your gloved hands to work the product through your hair, starting from the areas you want lightest or areas away from the scalp (like the ends), as your scalp's heat will make the roots process faster. Ensure every strand is evenly and generously saturated.
    6. Processing Time: Once fully applied, let the bleach process. The standard time is approximately 20-30 minutes. DO NOT EXCEED 30 MINUTES. Check your hair every 5-10 minutes by gently scraping a small amount of bleach off a single strand to see the lift. The final colour will look lighter while the bleach is on and will darken slightly after rinsing.
    7. Rinse Thoroughly: Once you have reached your desired lightness or the 30-minute mark is up, rinse the bleach out of your hair thoroughly with lukewarm water until the water runs completely clear. Be careful not to get the product in your eyes.
    8. Shampoo and Condition: Gently shampoo your hair twice. Squeeze out excess water and apply the entire packet of the included "After Color" treatment serum. This serum is crucial for restoring moisture and balancing your hair's pH. Leave it in for 2-5 minutes.
    9. Final Rinse: Rinse the treatment serum out completely. Gently towel dry and style your hair. Avoid high heat for a few days to allow your hair to recover.

    * For optimal results and to ensure the product performs as intended, our team at Asian Trend Beauty is always here to help with any questions or personalized advice you may need.

Routine integration with Hoyu Viewteen Base Up Hair Bleach

  • Integrating Hoyu Viewteen Base Up Hair Bleach into Your Skincare Flow

    • The Foundation for Colour: This "Base Up" bleach is specifically designed to be the first and most critical step before applying vibrant fashion colours (like those in the Hoyu Viewteen "Make Up Color" line). It creates a light, even canvas, ensuring the subsequent colour will show up true-to-tone and vivid.
    • A Standalone Look: You can also use this bleach to achieve a bright, blonde look on its own. The result will be a warm, yellowish-blonde, which is a popular style in Japanese street fashion.
    • Pre-Colour Deep Conditioning: In the week leading up to bleaching, treat your hair to deep conditioning masks. Healthy, moisturized hair will always have a better, more even result than dry, damaged hair.
    • Post-Bleach Haircare is Crucial: After bleaching, your hair care routine must change. Switch to a colour-safe, sulfate-free shampoo and conditioner. Incorporate weekly deep conditioning treatments and protein masks to maintain the health and integrity of your lightened hair. We have a wide selection of Japanese hair masks at Asian Trend Beauty perfect for this.
    • Avoid Other Chemical Treatments: Do not use this product on hair that has recently been permed, relaxed, or straightened. You should wait at least 2-3 weeks between chemical processes to avoid severe damage.
Asian Trend Beauty

Need help with your routine?

Our team at Asian Trend Beauty is always happy to help you seamlessly integrate HACCI HONEY CLEANSING MILK into your skincare ritual. Feel free to reach out with any questions!

Certifications & Awards

Hoyu is one of Japan's leading and most trusted manufacturers of hair colour, with a history spanning over a century. The Viewteen line is a consistent bestseller in Japanese drugstores, beloved by young people for its reliability, ease of use, and for creating the perfect base for on-trend anime and fashion-inspired hair colours. This widespread popularity serves as its primary award from millions of satisfied users.

Sustainability / Ethical Sourcing Information

Hoyu Co., Ltd. is committed to its corporate social responsibility, which includes environmental conservation. They actively work on reducing CO2 emissions in their manufacturing processes and promote waste reduction and recycling. The company adheres to strict Japanese manufacturing standards, ensuring product safety and quality. By creating effective, all-in-one kits, they provide exactly what is needed for a single process, helping to reduce consumer purchasing waste.

Scent, texture and feel of Hoyu Viewteen Base Up Hair Bleach

  • Scent: Like all hair bleach products, this will have a distinct and strong chemical scent of ammonia. It is extremely important to use this product in a well-ventilated area—open a window or turn on a fan to ensure proper airflow during application and processing.
  • Texture: When mixed, the formula becomes a smooth, non-drip cream that is easy to dispense from the pump bottle. It is designed to saturate the hair easily and cling to the strands without running, allowing for a relatively clean and controlled home application.
  • Feel: During application, you will feel the thick, creamy texture coating your hair. As it processes, you may feel a slight warming or tingling sensation on your scalp; this is normal. If you experience any intense burning or pain, rinse the product out immediately. After rinsing and using the included treatment, your hair should feel surprisingly soft and manageable.

FAQs about Hoyu Viewteen Base Up Hair Bleach

  • Hoyu Viewteen Base Up Hair Bleach

    Most common questions about Hoyu Viewteen Base Up Hair Bleach

    Will this bleach make my dark hair platinum white in one go?
    No, this is highly unlikely. This is a "Base Up" bleach designed to lift dark, virgin Asian hair to a light yellow-blonde base. The level of lift depends on your natural hair colour and history. Achieving platinum or white hair from dark hair is a multi-step process that should ideally be done by a professional to avoid extreme damage.

    Is it safe to use on hair that has been dyed before?
    Using bleach over previously coloured hair can be very unpredictable and risky. It can lead to uneven results (patchiness) or significant damage, as the bleach will react differently with the artificial pigment. This product is strongly recommended for use on virgin (uncoloured) hair only.

    What do I do if I have very long or thick hair?
    One box is generally sufficient for short hair or for touching up roots. If your hair is longer than shoulder-length or is particularly thick, you will absolutely need two or more boxes to ensure full, even saturation. Applying the bleach too thinly is the most common cause of patchy, uneven results.

    My scalp is a little sensitive. Can I still use this?
    You MUST perform the 48-hour patch test. If you experience any reaction during the patch test, do not use the product. The natural oils from unwashed hair (1-2 days) can provide a protective barrier for your scalp. If you know you have a very sensitive scalp, home bleaching might not be the best option for you.

    The box includes a treatment serum. Is it important?
    Yes, it is extremely important. The bleaching process raises your hair's cuticle and pH level. The included "After Color" serum is specially formulated to lower the pH, seal the hair cuticle, and replenish moisture. Skipping this step will leave your hair feeling much rougher and more prone to damage.

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