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Elixir

SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

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Shiseido Elixir Japan

Brightening Moisture Lotion

Description

-A whitening lotion that gives a sense of transparency and uniform elasticity, and continues to have a "glossy ball". 

-* Age-appropriate moisturizing care * Whitening is to suppress the production of melanin and prevent blemishes and freckles.

Established in 1983, ELIXIR is an anti-aging skincare brand from Japan that is available across Asia, including China, and in the travel retail market. ELIXIR formulas address individual concerns and help create TSUYADAMA—the inner glow revealed on cheeks only when skin is firm and transparent. The brand is loved by a wide range of customers and has maintained the top sales ranking in Japan for 13 consecutive years*. ELIXIR will continue to strengthen its development as a global brand so that Asian women of any age can be radiant with TSUYADAMA.

Ingredient

Potassium salt of 4-methoxysalicylic acid*, Dipotassium glycyrrhizate*, Hypericum erectum extract, Melilot extract, Hydrolyzed conchiolin solution, Olive leaf extract, Yokuinin extract, L-Arginine hydrochloride, Dutch mustard extract, and Inosit, water-soluble collagen (F), purified water, dipropylene glycol, concentrated glycerin, ethanol, polyoxyethylene (14) polyoxypropylene (7) dimethyl ether, polyethylene glycol 400, 1, 3-butylene glycol, diglycerin Polyoxyethylene polyoxypropylene decyl tetradecyl ether, carboxy vinyl polymer, disodium edetate, potassium hydroxide, erythritol, 2-O-ethyl-L 2-O-ethyl-L-ascorbic acid, xanthan gum, sodium polyacrylate, sodium pyrosulfite, rosemary oil, lysine hydrochloride, wormwood extract (2), phenoxyethanol, fragrance, red #227, yellow #4

Materials

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Care Instructions

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Step by step instruction: SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

  • How to use SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

    1. Begin with a Perfectly Cleansed Face: Start your routine after washing your face with your preferred cleanser. Gently pat your skin dry. This lotion is the first crucial moisturizing step in the Japanese skincare ritual, designed to be applied to a clean canvas to deliver a powerful dose of hydration and active ingredients.
    2. Saturate a Cotton Pad: For the most effective application, as recommended by SHISEIDO, dispense a generous amount of the lotion onto a high-quality cotton pad until it is fully saturated. The suggested amount is a circle about the size of a large coin. Using a cotton pad ensures even distribution and gentle application.
    3. Gentle Application to the Face: Holding the soaked cotton pad between your middle and ring fingers, gently sweep it across your face. Begin with the larger areas like your cheeks and forehead, moving from the center of your face outwards. The fluid texture allows the pad to glide smoothly without friction.
    4. Pat for Deeper Penetration: After sweeping the lotion across your entire face, use the cotton pad to lightly pat the skin. This patting motion helps the lotion to absorb more deeply into the stratum corneum, boosting its hydrating and brightening effects.
    5. Focus on the Details: Pay attention to the contours of your face, such as around your nose and mouth, ensuring these areas are also treated. The goal is to provide uniform hydration across the entire face.
    6. Follow with Emulsion: This is a key step that sets the J-beauty method apart. Once the lotion is absorbed, immediately follow up with the corresponding SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion. The lotion hydrates and preps the skin, while the emulsion seals in that moisture.

    * For optimal results and to ensure the product performs as intended, our team at Asian Trend Beauty is always here to help with any questions or personalized advice you may need.

Routine integration with SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

  • Integrating SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml into Your Skincare Flow

    • The First Hydrating Step: In a Japanese skincare routine, this "Lotion" is your toner, but it's much more than that. It's the essential first step after cleansing to flood your skin with moisture and prepare it for the products that follow.
    • The Perfect Pair: Lotion then Emulsion: This product is specifically designed to be used directly before the ELIXIR WHITE Brightening Moisture Emulsion. The lotion delivers watery hydration, and the emulsion (a milky moisturizer) then locks it in. This two-step process is the secret to achieving "Tsuyadama"—the signature pearly glow of the ELIXIR line.
    • Use Morning and Night: Incorporate this lotion into both your AM and PM skincare rituals. In the morning, it plumps and hydrates the skin for a flawless makeup application. At night, it replenishes moisture and works to target melanin production while you sleep.
    • Layering with Serums: If you use other serums, apply them after this lotion has been fully absorbed and before you apply your emulsion. The lotion creates a hydrated pathway, allowing your targeted treatments to work more effectively.
Asian Trend Beauty

Need help with your routine?

Our team at Asian Trend Beauty is always happy to help you seamlessly integrate HACCI HONEY CLEANSING MILK into your skincare ritual. Feel free to reach out with any questions!

Certifications & Awards

The SHISEIDO ELIXIR brand is a true icon in its home country, holding the top spot in Japan's skincare market for sales for over 16 consecutive years. This remarkable achievement, backed by SHISEIDO's cutting-edge dermatological research, serves as a powerful testament to the trust and loyalty it has earned from millions of users, making it a certified legend in J-beauty.

Sustainability / Ethical Sourcing Information

SHISEIDO is dedicated to a more sustainable future through its "Beauty Innovations for a Better World" initiative. A cornerstone of this commitment is the widespread use of refill packs for its core products, including the ELIXIR lotions and emulsions. By choosing to purchase a refill once your bottle is empty, you can reduce plastic waste by approximately 85%, actively contributing to a more circular economy and minimizing your environmental footprint without compromising on luxury or efficacy.

Scent, texture and feel of SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

  • Scent: The lotion is fragranced with a delicate and refreshing "Aqua Floral" scent. It is a clean, elegant, and calming aroma that is characteristic of the ELIXIR line. The scent is designed to be pleasant and relaxing, turning your daily skincare application into a soothing, mindful ritual.
  • Texture: The texture is a clear, watery fluid that feels incredibly light. It is not thick or viscous. This allows it to penetrate the skin almost instantly upon application, especially when patted in with a cotton pad. It provides a burst of hydration without any heaviness.
  • Feel: Upon contact with the skin, the lotion feels instantly cooling, refreshing, and hydrating. It quenches thirsty skin immediately, leaving it feeling plump, soft, and supple. There is no sticky or tacky residue, just a feeling of pure, comfortable moisture that perfectly preps the skin for the next step in your routine.

FAQs about SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

  • SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

    Most common questions about SHISEIDO ELIXIR WHITE Brightening Moisture Lotion 170ml

    Is this a toner or a moisturizer?
    In the context of Japanese skincare, this "lotion" functions as what many in the West would call a hydrating toner or softening lotion. Its primary role is to deliver intense, watery hydration deep into the skin after cleansing and to prepare the skin to better absorb the emulsion or cream that follows. It is not a final-step moisturizer itself.

    What do the different numbers (I, II, III) on the bottles mean?
    SHISEIDO ELIXIR masterfully caters to different skin needs by offering various textures. Typically, "I - Fresh" is for oily to normal skin, "II - Moist" (the most popular) is for normal to dry skin, and "III - Very Moist" is for very dry skin. This allows you to choose the perfect level of hydration for your specific skin type.

    What is the main brightening ingredient?
    The ELIXIR WHITE line is powered by 4MSK (Potassium 4-methoxysalicylate), a highly effective brightening ingredient developed by SHISEIDO. This advanced component helps to suppress the production of melanin and aids in the turnover of skin cells containing excess melanin, leading to a reduction in the appearance of dark spots and a more luminous, even-toned complexion.

    What is "Tsuyadama"?
    "Tsuyadama" is the Japanese term for the smooth, plump, and dewy glow found on the cheeks of healthy, youthful skin. The entire ELIXIR range is formulated to help you achieve this signature "pearl-like glow" by focusing on deep hydration, firmness, and radiance.

    Why is using a cotton pad recommended?
    While you can use your hands, SHISEIDO recommends a cotton pad for a reason. A high-quality cotton pad helps to distribute the lotion more evenly across the face than hands can. It also provides a very gentle exfoliation, lifting away any remaining microscopic impurities after cleansing and ensuring the product penetrates optimally for the best possible results.

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