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Beauty Of Joseon

Beauty Of Joseon Glow Deep Serum RIce+Alpha Arbutin 30ml

Beauty Of Joseon Glow Deep Serum RIce+Alpha Arbutin 30ml

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Beauty Of Joseon Korea

Glow Deep Serum RIce+Alpha Arbutin

Description

This serum is designed for those with concerns about pigmentation and uneven skin tone. Containing 68% rice bran water and 2% alpha arbutin, it helps to improve skin tone to become brighter and healthier

Key ingredients

Rice bran water 68%

  • Rice has played a very important role as a staple food and skin care ingredient in Korean history
  • In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin

Alpha-Arbutin 2%

Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. Additionally, it is also known to have a 10 times greater effect than regular Beta-Arbutin

Ingredients

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide,Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Materials

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Care Instructions

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  • How to use Beauty Of Joseon Glow Deep Serum RIce+Alpha Arbutin 30ml

    1. Begin with a thoroughly cleansed and toned face. Your skin should be prepped and slightly damp to ensure maximum absorption of the serum's active ingredients.
    2. Unscrew the cap and use the dropper to dispense 2-3 drops of the Glow Deep Serum directly onto your face or into the palm of your hand. A little goes a long way with this concentrated formula.
    3. Gently spread the serum evenly across your entire face, focusing on areas where you have concerns about hyperpigmentation, dark spots, or uneven skin tone.
    4. Using your fingertips, lightly tap or pat the serum into your skin until it is fully absorbed. This patting motion stimulates circulation and enhances the product's penetration, ensuring the rice bran water and alpha-arbutin work deep within the skin.
    5. Allow the serum to fully absorb for a minute before proceeding to the next step of your routine, which is typically your moisturiser, to lock in the serum's benefits.
    6. For best results, consistently apply the serum twice daily, during both your morning and evening skincare rituals. Always remember to apply sunscreen as the final step of your morning routine to protect your skin and prevent new pigmentation from forming.

    * For optimal results and to ensure the product performs as intended, our team at Asian Trend Beauty is always here to help with any questions or personalized advice you may need.
  • Integrating Beauty Of Joseon Glow Deep Serum RIce+Alpha Arbutin 30ml into Your Skincare Flow

    • Targeted Dark Spot Treatment: Use this serum daily to specifically target and fade post-acne marks, sun spots, and other forms of hyperpigmentation for a more even-toned complexion.
    • Morning Routine for Radiance: Apply it in the morning after your toner and before your moisturiser and sunscreen. Its potent antioxidant properties help protect your skin from environmental stressors throughout the day while providing a healthy glow.
    • Evening Repair Routine: Integrate it into your nighttime routine to work alongside your skin's natural repair cycle. The alpha-arbutin will work undisturbed by UV light to inhibit melanin production, helping to lighten dark spots as you sleep.
    • Paired with Vitamin C: For an enhanced brightening effect, this serum can be layered with a Vitamin C product. Apply the Vitamin C first, allow it to absorb, and then follow with the Glow Deep Serum. Note: Always patch-test when combining actives.
    • Foundation for a "Glass Skin" Look: Its hydrating properties create a plump, dewy canvas. Use it as the foundational serum in your routine to achieve that coveted, luminous "glass skin" finish before applying makeup.
Asian Trend Beauty

Need help with your routine?

Our team at Asian Trend Beauty is always happy to help you seamlessly integrate HACCI HONEY CLEANSING MILK into your skincare ritual. Feel free to reach out with any questions!

Certifications & Awards

Beauty of Joseon focuses on proven results and customer satisfaction over formal accolades. This serum is a cult favourite and a bestseller globally, celebrated by beauty enthusiasts and editors alike. Its true award is its 'holy grail' status within the K-beauty community for effectively and gently tackling hyperpigmentation.

Sustainability / Ethical Sourcing Information

Beauty of Joseon is a cruelty-free brand committed to creating clean, skin-friendly formulations. They prioritise using high-quality, Hanbang (traditional Korean herbal medicine) ingredients sourced responsibly. The packaging is minimalistic and functional, utilising recyclable materials to reduce environmental impact. The brand's philosophy centres on providing honest, effective skincare without unnecessary additives or animal testing.

Scent, texture and feel of Beauty Of Joseon Glow Deep Serum RIce+Alpha Arbutin 30ml

  • Scent:
    This serum is completely fragrance-free. It has no discernible scent, making it perfect for all skin types, especially those with sensitive skin or an aversion to added fragrances in their skincare products. Any faint aroma is simply the natural scent of the raw ingredients themselves.
  • Texture:
    The Glow Deep Serum has a lightweight, watery-gel consistency. It is slightly more viscous than water but feels incredibly light and non-greasy. It spreads effortlessly across the skin with a satisfying slip, absorbing quickly without any tackiness or residue.
  • Feel:
    Upon application, the serum feels instantly hydrating and refreshing. It provides a cooling sensation that calms the skin. Once absorbed, it leaves the skin feeling exceptionally smooth, plump, and supple. There is no heavy or oily feeling; instead, your skin is left with a healthy, dewy glow, perfectly prepped for the next step in your routine.
  • Beauty Of Joseon Glow Deep Serum RIce+Alpha Arbutin 30ml

    Most common questions about Beauty Of Joseon Glow Deep Serum RIce+Alpha Arbutin 30ml

    How long does it take to see results from the Glow Deep Serum?
    While your skin will feel more hydrated and look dewier from the first use, visible results in the fading of hyperpigmentation and dark spots typically become noticeable after 4 to 8 weeks of consistent twice-daily use. Skin cell turnover takes time, so patience and consistency are key.

    What is Alpha-Arbutin and how does it work?
    Alpha-Arbutin is a safe and highly effective skin-brightening ingredient. It works by inhibiting the activity of tyrosinase, an enzyme that stimulates melanin (pigment) production in the skin. By slowing down this process, it helps to prevent and fade dark spots, leading to a more even and radiant skin tone. This serum contains a potent 2% concentration for maximum efficacy.

    Is this serum suitable for sensitive or acne-prone skin?
    Yes, this serum is an excellent choice for both sensitive and acne-prone skin types. Its formula is free from fragrance, essential oils, and other common irritants. The lightweight, non-comedogenic texture will not clog pores, and its anti-inflammatory properties from rice bran water can help to calm redness and irritation associated with breakouts.

    Can I use this serum with retinol or other actives?
    Yes, the Glow Deep Serum layers well with most other skincare ingredients, including retinol. We recommend applying the serum first, letting it absorb, and then applying your retinol product. As always when combining active ingredients, we at Asian Trend Beauty advise you to monitor your skin for any signs of irritation and to introduce new combinations slowly.

    What is the benefit of the 68% Rice Bran Water?
    Rice has been a staple of Korean beauty for centuries. Rice bran water is rich in amino acids, minerals, and vitamin E. It provides deep hydration, has powerful antioxidant properties to protect the skin, and works synergistically with alpha-arbutin to brighten the complexion and promote a clear, healthy glow.

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