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Elixir

SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

$72.00 AUD
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Shiseido Elixir Japan

Brightening Moisture Emulsion

Description

-* Age-appropriate moisturizing care * Whitening is to suppress the production of melanin and prevent blemishes and freckles.

Established in 1983, ELIXIR is an anti-aging skincare brand from Japan that is available across Asia, including China, and in the travel retail market. ELIXIR formulas address individual concerns and help create TSUYADAMA—the inner glow revealed on cheeks only when skin is firm and transparent. The brand is loved by a wide range of customers and has maintained the top sales ranking in Japan for 13 consecutive years*. ELIXIR will continue to strengthen its development as a global brand so that Asian women of any age can be radiant with TSUYADAMA.

Ingredient

Potassium salt of 4-methoxysalicylic acid*, Dipotassium glycyrrhizate*, Hypericum erectum extract, Melilot extract, Hydrolyzed conchiolin solution, Olive leaf extract, Yokuinin extract, L-Arginine hydrochloride, Dutch mustard extract, and Inosit, water-soluble collagen (F), purified water, dipropylene glycol, 1, 3-butylene glycol, alpha-olefin oligomer, concentrated glycerin, cetyl 2-ethylhexanoate, isostearic acid polyoxyethylene glyceryl, decamethyl tetrasiloxane, methyl polysiloxane, maltitol solution, polyoxyethylene glyceryl monostearate, vaseline, behenyl alcohol, stearic acid, isostearic acid, behenic acid, carboxy-vinyl polymer, potassium hydroxide, BATYL ALCOHOL, POLYOXYETHYLENE (17) POLYOXYPROPYLENE (4) DIMETHYL ETHER, XANTHAN GUM, ETHANOL, N-LAUROYL-GLUTAMATE DI(PHYTOSTERYL-2-OCTYLDODECYL), N-LAUROYL-GLUTAMATE Lysine hydrochloride, wormwood extract (2), phenoxyethanol, fragrance, bengalla, yellow iron oxide

Materials

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Care Instructions

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Step by step instruction: SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

  • How to use SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

    1. Prepare Your Skin with Lotion: This step is crucial and follows the classic Japanese skincare method. After thoroughly cleansing your face, first apply your SHISEIDO ELIXIR WHITE Brightening Lotion or another preferred Japanese-style toner (lotion). This hydrates the skin and prepares it to receive the full benefits of the emulsion.
    2. Dispense onto a Cotton Pad: For the most effective and luxurious application, dispense the emulsion onto a high-quality cotton pad. The official SHISEIDO recommendation is a generous amount, roughly the size of a large coin. Using a cotton pad ensures an even, gentle application without pulling the skin.
    3. Gentle, Sweeping Application: Hold the saturated cotton pad between your fingers. Starting from the larger areas of your face like the cheeks and forehead, gently and slowly sweep the pad across the skin. Follow the natural curves of your face, moving from the center outwards in a light, lifting motion.
    4. Thorough and Even Coverage: Ensure you cover all areas of your face, including your nose, chin, and jawline. The smooth texture of the emulsion allows the cotton pad to glide effortlessly, delivering moisture and active ingredients uniformly.
    5. Press for Deeper Absorption: Once the emulsion is applied, you can use the warmth of your palms to gently press it into your skin. This technique helps the product penetrate more deeply and enhances the feeling of hydration and suppleness.
    6. Don't Forget the Neck: Extend the application down to your neck area using upward sweeping motions. The skin on your neck is delicate and also benefits from the brightening and moisturizing properties of the emulsion.
    7. Follow with Your Final Step: If you are using this in your daytime routine, follow up with your sunscreen. If it's your nighttime routine, you can proceed with a cream if your skin needs extra nourishment, or this can be your final moisturizing step.

    * For optimal results and to ensure the product performs as intended, our team at Asian Trend Beauty is always here to help with any questions or personalized advice you may need.

Routine integration with SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

  • Integrating SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml into Your Skincare Flow

    • The Essential Second Step: In a traditional J-beauty routine, the emulsion is a key step. It is applied after your watery lotion/toner and before any heavier creams or your daily sunscreen. Its role is to seal in the hydration from the lotion and provide balanced moisture.
    • Lotion First, Emulsion Second: Remember the golden rule of the ELIXIR line: Lotion (toner) always comes first to hydrate, followed by this Emulsion to soften, moisturize, and lock everything in. This two-step process is fundamental to achieving the brand's signature "Tsuyadama" or "Pearl-like Glow."
    • Perfect for Day and Night: The "Moist" version provides ample hydration without being heavy, making it suitable for both your morning and evening skincare rituals. It creates a smooth, hydrated canvas for makeup in the AM and provides lasting moisture throughout the night.
    • A Moisturizer for Normal to Dry Skin: This emulsion can often serve as the final moisturizing step for those with normal to combination skin. If you have particularly dry skin, you can layer a richer cream, like the ELIXIR WHITE Brightening Cream, on top for an extra layer of nourishment.
Asian Trend Beauty

Need help with your routine?

Our team at Asian Trend Beauty is always happy to help you seamlessly integrate HACCI HONEY CLEANSING MILK into your skincare ritual. Feel free to reach out with any questions!

Certifications & Awards

The SHISEIDO ELIXIR line is a titan of the Japanese skincare market and a testament to SHISEIDO's innovation. For over 16 consecutive years, it has held the top position for sales in Japan's beauty market. The WHITE series is consistently lauded in top beauty magazines like VoCE and MAQUIA for its effective brightening and anti-aging results, making it a certified fan-favorite.

Sustainability / Ethical Sourcing Information

SHISEIDO is committed to creating a more sustainable world through its "Beauty Innovations for a Better World" mission. A key part of this is their innovative use of refill packaging for many products, including the ELIXIR emulsions. This practice significantly reduces plastic waste by approximately 85% compared to purchasing a new bottle. By choosing the refill, you are actively participating in SHISEIDO's effort to promote a more circular and sustainable beauty economy.

Scent, texture and feel of SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

  • Scent: The emulsion has a gentle and elegant "Aqua Floral" fragrance. The scent is a signature of the ELIXIR line—it is fresh, calming, and smells luxurious without being overpowering. It enhances the application experience, turning your daily routine into a relaxing, spa-like ritual.
  • Texture: The texture is a beautiful, milky fluid. It is richer and more substantial than a watery lotion but lighter than a traditional cream. The "Moist" (しっとり - Shittori) version has a luscious, smooth consistency that glides across the skin with zero drag, especially when applied with a cotton pad.
  • Feel: Upon application, the skin feels an immediate sense of deep, comforting hydration. It absorbs beautifully, leaving the skin feeling incredibly soft, plump, and supple without any stickiness or greasy residue. It instantly works to soften dry areas and leaves behind the coveted "Tsuyadama"—a healthy, radiant glow that shines from within.

FAQs about SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

  • SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

    Most common questions about SHISEIDO ELIXIR WHITE Brightening Moisture Emulsion Moist 130ml

    What is the difference between an emulsion and a cream?
    In Japanese skincare, an emulsion has a lighter, milkier texture and is designed to provide a perfect balance of oil and water to the skin. It's used after a hydrating lotion to soften the skin and lock in moisture. A cream is typically heavier, with a higher oil content, and is used as the final step to provide a richer, more occlusive barrier, ideal for drier skin types or for nighttime use.

    This is the "Moist" version. Is there another one?
    Yes, the ELIXIR WHITE Emulsion typically comes in different textures to suit various skin types. This "Moist" (II) version is ideal for those with normal to dry skin. There is often a "Fresh" (I) version for normal to oily skin and sometimes a "Very Moist" (III) version for very dry skin. Choosing the right texture ensures your skin gets the perfect level of hydration.

    What are the key brightening ingredients in this formula?
    This emulsion features SHISEIDO's potent brightening ingredient, 4MSK (Potassium 4-methoxysalicylate). 4MSK is a highly effective, quasi-drug ingredient developed by SHISEIDO that helps to inhibit melanin production and diminish the appearance of dark spots and freckles, promoting a clear and even-toned complexion.

    What is "Tsuyadama" and how does this product help achieve it?
    "Tsuyadama" is the Japanese word for the beautiful, natural glow that appears on the cheeks of youthful, healthy skin. The entire ELIXIR line is formulated to help you achieve this "pearl-like glow." This emulsion contributes by providing deep hydration and balancing the skin's moisture levels, making the skin plump and firm enough to reflect light beautifully.

    Do I have to use a cotton pad to apply it?
    While you can apply it with your hands, using a SHISEIDO-quality cotton pad is highly recommended for this product. The cotton pad ensures that the emulsion is distributed more evenly and gently across the skin. It also helps the product absorb more effectively, enhancing the softening and moisturizing benefits and truly elevating the application experience.

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