ELIXIR

Established in 1983, ELIXIR is an anti-aging skincare brand from Japan that is available across Asia, including China, and in the travel retail market. ELIXIR formulas address individual concerns and help create TSUYADAMA—the inner glow revealed on cheeks only when skin is firm and transparent. The brand is loved by a wide range of customers and has maintained the top sales ranking in Japan for 13 consecutive years*. ELIXIR will continue to strengthen its development as a global brand so that Asian women of any age can be radiant with TSUYADAMA.